UN Women ad series reveals widespread sexism

Ad series for UN Women by Memac Ogilvy & Mather Dubai

A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights.
“When we came across these searches, we were shocked by how negative they were and decided we had to do something with them,” says Christopher Hunt, Art Director of the creative team. The idea developed places the text of the Google searches over the mouths of women portraits, as if to silence their voices. 

“The ads are shocking because they show just how far we still have to go to achieve gender equality. They are a wake up call, and we hope that the message will travel far,” adds Kareem Shuhaibar, copy writer.
For UN Women, the searches confirm the urgent need to continue making the case for women’s rights, empowerment and equality, a cause the organization is pursuing around the world. UN Women is heartened by the initial strong reaction to the ads and hopes they will spark constructive dialogue globally. 
 Join the conversation on Twitter using the hashtag: #womenshould

UN ad1

UN Women, 11/11/2013

(page   1   2   3   4   5)
Jack kevin (Guest) 23/04/2018 10:51
The UN human rights office's Free and Equal battle has thought of a progression of comparable promotions that show what happens when you rehash the Google seek, just this time you substitute "gays" for "ladies." If you need essay about human rights visit here
https://zonnepanelen-centrale. (Guest) 12/09/2018 05:35
Friend, this web site might be fabolous, i just like it.

https://zonnepanelen-centrale. (Guest) 15/09/2018 07:05
Pretty nice post. I just stumbled upon your weblog and wanted to say that I have really enjoyed browsing your blog posts. After all I’ll be subscribing to your feed and I hope you write again soon! (Guest) 17/09/2018 05:32
Attractive, post. I just stumbled upon your weblog and wanted to say that I have liked browsing your blog posts. (Guest) 18/09/2018 05:09
I guess I am not the only one having all the enjoyment here! keep up the good work... (Guest) 20/09/2018 10:02
You understand your projects stand out of the crowd. There is something unique about them. It seems to me all of them are brilliant. (Guest) 21/09/2018 05:14
Best Realtors in Surrey to list your home or condo. A Chinese speaking Realtor that can converse in Mandarin, Cantonese, and English. A Top 1% PREC Team Member for over 10 years in a row

http://industryarmymarketing.c (Guest) 21/09/2018 05:59
http://industryarmyVancouver SEO Agency offers complete business listings that let you have dofollow links. This is great for your business and drives up your sites (Guest) 23/09/2018 06:13
Being a victim of a violent crime, Becky Zhou has first-hand knowledge of the impact on herself and her family and therefore wants to be an influence and a voice in the community on policing matters and community safety. She strongly supports the “No Call is Too Small” that Delta uses and has had a much lower crime rate than Surrey and shares it’s boarder with. Policing issues should be immediately addressed and what ever it takes to make an impact on crime should be implemented immediately Other tactics like Cops on Dots coined by Kash Heed aimed at putting Police where they are needed at the times they are needed. Surrey’s police force should uses these as their motto’s or mandates to fight crime. We should get as many Police officers as compared to Vancouver per population. Using these resources with an emphasis on youth programs will make a safer community for ourselves and children growing up in or city
(page   1   2   3   4   5)