London Modest Fashion week: 'Faith can be fashionable'


London Modest Fashion Week, which launches today, is the first event of its kind in Britain. It will see more than 40 brands from across the world come together to showcase their collections at the Saatchi Gallery.

The week aims to give a space to brands that cater for religious women, and has been set up by UK-based e-commerce modest fashion company Haute Elan.
Dina Tokio, a hijabi blogger with more than 1.1 million Instagram followers, has praised the concept.

“It’s so exciting, I feel like brands are coming on board with diversity now and I think that it’s down to social media and how much talent there is out there,” she told Blogosphere magazine.

“I want to show that you can coincide faith with fashion and that there are Muslim women who actually represent that.”

She began her fashion blogging so the world could see Muslim women looking “pretty cool while also practising their faith."
Yet with the recent rise in Islamaphobia, she said she now feels less confident wearing her traditional hijab in public.

“I am definitely more aware of the stares,” she said. "I never talk about politics, ever on my blog."

London Modest Fashion week is open to the public for a day of exclusive shopping, runway shows, photo-booth, talks and workshops, as well as to industry for networking and trade discussions.

Daily Telegraph, 19/02/2017